From Roger Federer of lawn tennis to Rahul Dravid of Indian cricket team to Tiger Woods of Golf, all became the face of their products. 6. ( Log Out /  6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20 The Gillette Company is a global brand of safety razors and personal care products that are aimed mostly at the men segment of the market.   ( Log Out /  Gillette encourages innovation that will cannibalize its … How Gillette Advertising can Brand a Product for All Men. How is your brand similar to the competition? Shaving was still underdeveloped in Indonesia, but the incidence of shaving was increasing. In 2020, the Gillette brand was valued at approximately 8.47 billion U.S. dollars. Every year, Gillette introduces its new products into the market. c) MRO-Services ................................................................................................................ 4 SWOT Analysis PRICE 6.4. In Retail segment, it majorly targets Men in the age group of 12 years and above but recently the company have extended its product line and has introduced products for Women also. GILLETTE’S RANGE OF SHAVING GELS AND FOAMS 6.2. Brand Management - Lufthansa Scribd is the world's largest social reading and publishing site. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. Brand Strategy. Gillette is in the process of making their other grooming products as important as their razors. simconblog / July 4, 2015. Gillette also conducted a survey with Indian women as to what kind of men they preferred to kiss- clean shaven or stubble. Focus on supermarkets Increase 25~30% in expected sales for 1996 Products Gillette is a global razor blade leader. - When I purchase this particular mascara, I begin to look at all of the different types of mascara that they have… I think to myself, do I want the length, waterproof or not waterproof. This campaign focused on the line- Is the stubble killing the kiss? Competition From this, Gillette has calculated that the world market for blades, razors, shaving creams and gels in 2002 was in excess of … If Gillette really wanted to make a positive difference in this space, it would do better by working within its Hero-Ruler character and actively addressing the issue. On Monday, the personal care brand released an … “I have a feeling it was very much a corporate decision,” says Assael. PROCTOR & GAMBLE 5.3. Proctor & Gamble Portfolio Gillette Portfolio of Shaving Cream Gillette Portfolio of Razors Analysing the Brand Positioning Strategy of Brand Extension: Gillette Shaving Cream 2. The challenge now was to continue to grow and innovate new products. 2. VISION AND FUTURE GROWTH 4.3. Substitutes like shaving machines are also not the exact substitutes for the product. For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we’ve come upon the secret. Now Gillette’s most important market segment was the young generation who thought it is cool to be unshaven. They began this by creating the sensor blade... ... This campaign was run worldwide and one of the findings of the campaign was that 2 out of 3 women like clean shaven men. New product introduction is the mantra of a company-wide culture that supports innovation. Top 100 Dutch Advertisers By Nielsen. New product introduction is the mantra of a company-wide culture that supports innovation. Based in Boston, Massachusetts, it is one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was acquired by P&G in 2005. Create a free website or blog at WordPress.com. IMPLEMENTATION 7.4.1. 6.1. Gillette Brand Portfolio Analysis - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. SALES 3.4. No ‘ifs’ or ‘buts’, just ‘ands’. After 100 years, Gillette still relies on the same sales principles that King Gillette believed would create brand loyalty. In 2005 Procter and Gamble, the new proprietors of the organization, converged with Gillette and held the brand name. Still looking to take command of the leading brands in the FMCG sector Joyce but name... Barrier ” of blades and other razor features other brand lines, 1904 players in the FMCG sector,,... Gillette brand was established in the ritual of shaving, Purpose & Values this is world. 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