Introducing the GDPR into your business won’t be a walk in the park, but it stands as a great opportunity to reinvent your practices to create a better user experience. Although GDPR has the potential to clutter that experience and reduce sign-ups, these UX examples should ease that transition. Google, officially founded on the 4th of September, 1998 by Larry Page and Sergey Brin is the world’s biggest search engine without a doubt. ... Field- level encryption and tokenization are both examples of pseudonymization. We’ve done exactly that with our brand new website – coming soon! Cookies are small text files that get downloaded on the site visitor’s device when they visit a website. As such, there is no need for interrupting the UX design through the provision of additional consent request. Organizing information within an online filing system or database into a working order. It allows the website to recognize the device and store additional information, such as user preferences, location, etc. (This presentation may save you +20mln euros!) In the long run, protecting users' rights is worth the effort. GDPR early adopters that leverage good user experience design to capture consent will find it easier to build long-term trust with their constituents. 2. For example, in a case relating to an abandoned hotel booking, there is no need for user consent. Developers and businesses use cookies to improve and enhance the user experience. We've now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law for marketing.. UX, GDPR & Cyber-Duck. Asking for personal information 7. We’re Clovis Six & Saskia Videler 3. 10 Examples of GDPR Cookie Consent. GDPR: General Data Protection Regulation Deadline: May 28, 2018 5. Here are a five examples illustrating how capturing consent within a user's experience can be adjusted to comply with GDPR requirements. Examples of GDPR compliant privacy notices and email opt-in forms. The GDPR is careful not to prescribe specific forms of encryption or pseudonymization. And without further ado, here are 6 examples of great UX design from products we use every day: 1) Google keeps it simple since 1998. For example, Sei Mani mentions that they are certified to ISO standards: Note that ISO certification alone is not sufficient for GDPR compliance. Hello! For example, you could organize personal data by your customer's surnames. Keeping personal data organized is essential as the GDPR gives individuals the right to know what data is held about them, as well as the right to correct inaccurate data and delete data. – and we’re ready to bring that expertise to you. Example architectures for data security and the GDPR . Quazu case 6. The GDPR gives us a frame, not guidelines as to UI/UX design nor to phrasing texts. GDPR & how it impacts your UX / content work 1. For example, the GDPR requires user consent to be: ”…given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication… by a written statement, including by electronic means, or an oral statement”. What we’re going to talk about… GDPR, UX and content 4. Another example of a measure you might take is using secure socket layer (SSL) encryption. The success of your mailing list relies on a great UX. Adapting the user experience to the regulations provided by GDPR, it is important to understand that everything requires user consent. For these entities, the GDPR will introduce many additional rules that will affect many areas of the data management process, such as the collection and storage of data processing documentation, monitoring of potential personal data breaches, and involving a supervisory authority in matters such as, for example, the aforementioned data breaches. A good user experience is key to growing your mailing list. Consent is just one aspect of GDPR where UX designers can provide support to help businesses adhere to the new data protection regulation. 1) Consent must be explicit, not implied By your customer 's surnames to improve and enhance the user experience key... The website to recognize the device and store additional information, such as user preferences,,... That transition, there is no need for interrupting the UX design through the provision of additional consent.... It allows the website to recognize the device and store additional information, such user. 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